Open enrollment

Every year, hundreds of thousands of current and former state government and school employees receive guides to help them make decisions about their health care benefits. These guides contain step-by-step instructions for enrolling in a health plan, descriptions of plans and benefits, forms required for enrollment, and important legal information about health plans. They can be dense, difficult to navigate, and worst of all, easy to ignore.

Our design team worked with a team of writers to re-imagine these guides. We changed everything about them from end to end, clarifying and opening up the design, simplifying the language, and transforming the dense and confusing benefit comparison charts. Just as importantly, we simplified our internal development process, streamlining workflows and implementing new technology, freeing our team to focus on creating high-quality publications.

And for the first time ever, we made all of our guides fully accessible to people with disabilities.

Role: Art director
Credits: Jeff Woodley, Kira Young, and Jenn Fortnash; designers

Image of an interior spread of the PEBB Employee Enrollment Guide, open to pages describing prescription drug benefits and dental plans. There are colorful tables on each page.
Image of an interior spread of the PEBB Employee Enrollment Guide, open to pages 2 and 3 of the PEBB Employee Enrollment/Change form. The form is cleanly organized and features deliberate use of color and composition to aid low-vision users.
Image of the front cover of the 2023 SEBB Continuation Coverage Election Notice, featuring a photograph of two people sharing an umbrella.
Image of the Spanish translation of the 2023 SEBB Employee Enrollment Guide (2023 Guía de inscripción para empleados escolares). The cover image features an older couple hiking in the Olympic mountains.
Image of the Spanish translation of the 2023 SEBB Employee Enrollment Guide (2023 Guía de inscripción para empleados escolares). The spread features colorful benefit comparison tables.
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Humanizing forms
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Cleaning up the web